Product URLs are discoverable
Product and category URLs are linked, included in sitemaps, and not hidden behind fragile client-only navigation.
Add product/category URLs to sitemaps and ensure important product pages render useful HTML.AI Shopping Agent Readiness
Use this checklist to make product and policy data easier for AI shopping systems to discover, compare, and route to the right human-owned checkout flow.
Product structured data is complete
Product pages expose price, availability, SKU, brand, images, reviews, and offer data where applicable.
Audit JSON-LD/Product schema and fill missing offer, availability, shipping, and return policy fields.Product feed is clean and current
Catalog feeds are up to date, deduplicated, and aligned with on-page product data.
Reconcile feed values with product pages and document update frequency.Crawler and AI-agent access is intentional
robots.txt, bot policies, and CDN rules reflect an intentional choice rather than accidental blocking.
Review AI/search bot access, document allow/block decisions, and test public pages from a neutral client.AI-readable site notes exist
The site has clear machine-readable pointers such as llms.txt or equivalent documentation for key content areas.
Add llms.txt or a concise AI-readable guide that points to product, policy, and support resources.Shipping, returns, and trust policies are explicit
Agents and users can find shipping costs, return windows, support contacts, and fulfillment constraints.
Publish structured policy pages and link them from product and checkout flows.Protocol ownership is assigned
A named team owns UCP/ACP monitoring, implementation decisions, and change review.
Assign an owner across ecommerce, SEO, engineering, and payments.Checkout and payment handoff is documented
The team understands which checkout steps can be agent-mediated and which require user confirmation.
Map payment-provider guidance, consent points, and escalation paths.Agentic commerce changes are monitored
The team has a recurring process for tracking protocol, platform, and search changes.
Set a weekly review cadence and record source-backed changes in a changelog.Measurement can separate AI-shopping signals
Analytics and logs can identify bot access, product-feed issues, and search/agent referrals where available.
Add log review, GSC query tracking, and event measurement for product discovery flows.