Product URLs are discoverable
Product and category URLs are linked, included in sitemaps, and not hidden behind fragile client-only navigation.
Add product/category URLs to sitemaps and ensure important product pages render useful HTML.Use this checklist to make product and policy data easier for AI shopping systems to discover, compare, and route to the right human-owned checkout flow.
Product and category URLs are linked, included in sitemaps, and not hidden behind fragile client-only navigation.
Add product/category URLs to sitemaps and ensure important product pages render useful HTML.Product pages expose price, availability, SKU, brand, images, reviews, and offer data where applicable.
Audit JSON-LD product markup and fill missing offer, availability, shipping, and return policy fields.Catalog feeds are up to date, deduplicated, and aligned with on-page product data.
Reconcile feed values with product pages and document update frequency.Catalog data distinguishes products that agents may search from products they may purchase and includes required policy links.
Map search and checkout eligibility plus return, privacy, terms, and warning URLs to each agent-commerce feed or channel.robots.txt, bot policies, and CDN rules reflect an intentional choice rather than accidental blocking.
Review AI/search bot access, document allow/block decisions, and test public pages from a neutral client.The site has clear machine-readable pointers such as llms.txt or equivalent documentation for key content areas.
Add llms.txt or a concise AI-readable guide that points to product, policy, and support resources.Agents and users can find shipping fees, return windows, support contacts, and fulfillment constraints.
Publish structured policy pages and link them from product and checkout flows.A named team owns UCP/ACP monitoring, readiness decisions, and change review.
Assign an owner across ecommerce, SEO, engineering, and payments.A test flow covers agent-mediated checkout, user confirmation, failed payment, dispute handling, and support escalation.
Run a sandbox purchase through authorization, failure, dispute, and support escalation; document each owner and consent point.The shopper confirmation point is clear for price, shipping fees, substitutions, returns, and payment credentials.
Define where shoppers approve price, payment, shipping fees, substitutions, and support handoff.Spend limits, item restrictions, substitution rules, cancellation windows, and support escalation paths are clear before an agent completes a purchase.
Document user confirmation, spend limits, substitutions, cancellation, and support handoff for agent-mediated orders.The team has a recurring process for tracking protocol, platform, and search changes.
Set a weekly review cadence and record source-backed changes in a changelog.Analytics and logs can identify bot access, product-feed issues, and search/agent referrals where available.
Add log review, search query tracking, and event measurement for product discovery flows.